This was the look used by Mia Farrow when, in 1968, her film career began in Roman Polanki’s Rosemary’s Baby. It was truly one of the most compelling horror films ever made, raising the bar for this genre from entertainment & campy fun to something that could be going on down the hall from your apartment. The lurking presence of evil was felt but never directly seen. Ruth Gordon got an Academy Award for Best Supporting Actress, and the same thing should have happened for Mia Farrow. Her portrayal was diamond brilliant, and still plays to full houses to this day in major metropolitan areas.
It was proceeded by a brilliant advertising campaign, with the words “Pray For Rosemary’s Baby” superimposed upon a British style perambulator. An image that Polanski carefully cultivated.