Fifty years ago, Andy Warhol rocked the art world and the world of popular culture with his depiction of Campbell’s soup cans at the Los Angeles Museum of Contemporary Art. This year, Campbell’s returned the favor, with a collectors edition of 1.2 million cans of tomato soup that went on sale at Target on September 2.
The art world of the ’50’s was dominated by the Abstract Expressionists, who lived bohemian lifestyles and had little but scorn for popular culture. Warhol embraced it, even as he critiqued it with comments that ring true to this day, such as, “Someday everyone will be famous for fifteen minutes.”
Campbell’s at first had reservations about Warhol’s depictions, but two years later, noting the popularity of his art, Campbell’s marketing manager sent Warhol a letter of appreciation and “a couple of cases of soup.” That same year, Campbell’s commissioned the first of several artworks…
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