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Reading v. storytelling: let’s prioritize

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Last week, Digital Book World published a blog post by Chris Rechsteiner about how the future of publishing depends on getting people to read again. In his article, Chris boldly states, “Four months ago, the real competition for booksellers WAS libraries… Today the real competition for booksellers, publishers, and libraries is NOT READING.”

At first read, I admit, it’s strange. After all, in the last four months, Pottermore has swept the nation with ebook versions of the books that put kids back onto reading in the first place. Luckily, the DBW newsletter that featured this article languished in my inbox for a few days before I got around to reading it: as it turns out—as I found after reading through the article’s comment thread—this may be a hasty conclusion based on incongruent data sets. (Whew.)

In short, four months ago the respondents to surveys about consumer use of digital devices…

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